If I had to pick one thing that I absolutely love to do in my job, hands down it would be branding. Branding matters the most – it’s the smiling face, the moving lips and even the winking eye of a company that wants to communicate with its customers. In a world of so much choice and competition, brands are the most effective way of cutting through the noisy clutter to reach people’s hearts and minds.

So in a time with so much talk of recession this and recession that… it’s refreshing to see a supermodel strut through the crowd, stop and give you a wink.